Yaru Curls was founded in 2014 in Costa Rica by Yalitza Saavedra, who saw a gap in the beauty industry—a lack of spaces that truly celebrated natural curls. What began as a small studio quickly became the country’s first salon exclusively dedicated to curly and textured hair. Through education, empathy, and science-based care, Yalitza sparked a movement that empowered women to embrace their natural texture without fear or judgment.

From those humble beginnings, Yaru Curls evolved into a philosophy rooted in authenticity, self-love, and mindful beauty. Today, that legacy continues in Orlando, Florida, where Yaru Curls blends Latin heritage, holistic care, and modern curl expertise to redefine what it means to love your natural hair